James A. Ming-Fai Tan (Tan) is a passionate and dedicated coach with a strong commitment to helping individuals reach their full potential. With a background in elite sports and extensive experience in personal development, Tan is known for his insightful and empathetic approach to coaching. He believes in empowering his clients to overcome challenges, set meaningful goals, and achieve lasting success. Tan's warm and supportive demeanour, combined with his expertise in performance optimization, makes him a trusted partner in personal and professional growth.

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In addition to his coaching expertise, Tan has been a member of the Hong Kong triathlon team since 2015, showcasing his dedication to athletic excellence.  Having started his triathlon journey at the age of 13, Tan understands the value of perseverance, discipline, and goal setting, which he seamlessly integrates into his coaching philosophy. Through his coaching, Tan inspires others to unlock their true capabilities and lead fulfilling lives, drawing from his own experiences as a high-performing athlete and coach.